Top 10 Recommended Natural Pet Treat Brands & 5 Key Tips for Choosing Cat and Dog Treats at a Glance
How do you choose pet treats? This article shares 5 key principles for choosing pet treats, recommends 10 top natural pet treat brands, and answers common questions about serving sizes, feeding tips, and pet treat subscriptions. For a natural-ingredient option, we recommend SUNNY BUBU, so your beloved pet can enjoy treats that are both tasty and healthy!
I. No Chemical Additives! 5 Principles for Choosing Fresh, Nutritious, High-Quality Pet Treats
There is a wide variety of pet treats on the market, and every brand has its own signature flavors, shapes, and packaging. When choosing among the many options, pet parents can start with the fundamentals: Are the ingredients natural? Are the treats suitable for long-term feeding? And can they safely supplement your pet’s nutrition?
Here are 5 practical principles for choosing treats, covering ingredients and types, storage, and third-party certifications, to help you find the right treats for your pet.
✨ Summary: 5 key principles for choosing pet treats
|
Principle |
Details |
|
1. Choose treats with natural ingredients and clear labeling |
* Check the ingredient list first, and choose products made primarily with a single protein source or a small number of natural ingredients. * If a product contains more flavorings or additives, consider your pet’s health and how often you plan to feed it. Feeding in moderation or intermittently is a safer approach. |
|
2. Learn about common treat types and how they are made |
* Freeze-dried pet treats: Moisture is removed at low temperatures and pressure, helping preserve protein and natural flavor. Suitable as training rewards. * Low-temperature baked jerky: Gently baked to preserve aroma and chewiness. Suitable as an interactive reward. * Fresh food / whole-food treats: Made with single ingredients to retain their original flavor and moisture, making them highly palatable. |
|
3. Choose according to your pet’s health and needs |
* Puppies / kittens: Choose high-protein, easy-to-digest treats. * Senior pets: Choose soft, easy-to-chew treats. * Pets with sensitive stomachs or lactose intolerance: Choose treats with simple ingredients and low lactose. * Pets prone to weight gain or with low activity levels: Keep treat calories strictly within 10% of their daily total. * Special needs: Consider functional health treats. |
|
4. Pay attention to how treats are stored |
* Keep treats sealed before and after opening, and avoid moisture and high temperatures. * Buy small quantities and use them promptly, especially if they contain no preservatives or are minimally processed. |
|
5. Third-party testing and brand information |
* Prioritize brands that provide third-party test reports to verify nutritional content, hygiene standards, and additives, ensuring the product meets your pet’s health needs. |
(1) Choose pet treats with natural ingredients and clear labeling
When choosing treats, start by checking the ingredient list. The simpler the ingredients, the easier it is to know exactly what your pet is eating. Products made primarily with a single protein source or a small number of natural ingredients are generally easier for most pets to digest and less likely to upset their stomachs.
If the ingredients include many flavorings or additives (such as preservatives, colorants, or thickeners), consider your pet’s health and how often you plan to feed the treats. Feeding them in moderation and intermittently is a more cautious approach.
(2) Learn about common treat types and how they are made
Pet treats vary not only in texture but also in their raw ingredients, processing temperatures, and moisture content—all of which affect nutrient retention, storage, and when they are best served. Here are 3 common treat types and the pets they suit:
1. Freeze-dried pet treats
Freeze-dried treats are made by removing moisture from fresh meats, seafood, fruits and vegetables, and even organ meats, in a low-temperature, low-pressure environment. Since the process involves virtually no high-temperature cooking, it can preserve protein structure and natural flavor. These treats retain many nutrients, have a natural aroma, and are lightweight and easy to break into pieces. Rehydrating them with water can give them a texture similar to fresh food.
Highly palatable and minimally processed, freeze-dried treats are a good option for picky eaters and pets with sensitive stomachs. They are easy to portion and can also be tossed from a distance to encourage activity, making them great as training and interactive rewards.
2. Low-temperature baked jerky
Low-temperature baked jerky is made by gently drying meat over a longer period of time. Compared with high-temperature processing, this can reduce excessive protein denaturation while preserving the meat’s original aroma and texture.
These treats tend to be firm and satisfy pets’ need to chew and gnaw. They work well as everyday rewards or interactive treats for adult dogs and cats. Jerky with simple ingredients and no unnecessary additives is a better option for long-term rotation.
3. Fresh food / whole-food treats
Fresh food and whole-food treats are usually made from single ingredients that retain their original form and undergo relatively little processing, allowing their natural flavor and texture to shine. Examples include pure goat’s milk and whole cuts of meat. With their higher moisture content and appealing taste, they can also help pets get more fluids throughout the day. They are especially suitable for pets with poor appetites, those who do not drink much water, or those who need encouragement to eat. These treats usually have a shorter shelf life, so serve them while fresh. They can be offered as a nutritional supplement or meal topper alongside your pet’s main food.
(3) Choose according to your pet’s health and needs
In addition to ingredients and processing methods, choose treats based on your pet’s age, health, and lifestyle. Puppies and kittens, for example, may do well with high-protein, easy-to-digest freeze-dried or low-temperature baked treats. Senior pets may benefit from soft, easy-to-chew treats, while pets with sensitive stomachs or lactose intolerance should be offered treats with simple ingredients and low lactose.
For pets prone to weight gain or with low activity levels, the American Animal Hospital Association AAHA recommends keeping daily treat calories strictly below 10% of their total daily calorie needs. If your pet has special nutritional needs, such as coat care or support for a particular health condition, consult your veterinarian about functional treats with specific nutrients, and follow the recommended serving size.
(4) Pay attention to how treats are stored
In addition to checking the shelf life before opening, remember that how treats are stored after opening also affects their quality and freshness. Follow the package instructions and keep them sealed to prevent moisture or prolonged exposure to high temperatures.
Treats without preservatives or that are minimally processed are best bought in small quantities and used promptly, so your pet can enjoy a safe, hygienic treat every time.
(5) Third-party testing and brand information
Brands that clearly disclose their ingredient sources and manufacturing processes and provide third-party testing, such as SGS, ISO 22000, or HACCP, make it easier to verify treat safety and learn about nutritional content, hygiene standards, and additives. This information helps you determine whether a product’s quality truly meets your pet’s health needs and taste preferences.
Every SUNNY BUBU product passes SGS testing, so choosing treats for your pet is easy
II. Natural, Safe & Functional Pet Treats: 10 Top Pet Treat Brands
There are many pet treat brands on the market, ranging from freeze-dried treats to baked meat strips, each offering different nutritional benefits and eating experiences. To make everyday feeding easier and give pet parents greater peace of mind, we’ve rounded up 10 natural, safe, and functional pet treat brands, including SUNNY BUBU and PetsTimes. Read on for a quick overview of each brand’s signature products, ingredients, and processing methods, so you can find the right treats for your pet—whether as a dietary supplement, training reward, or occasional indulgence.
1. SUNNY BUBU
About the brand
SUNNY BUBU takes a pet parent’s perspective, focusing on high-quality, natural, and healthy pet treats. Guided by the principles of “safe ingredients, complete nutrition, and lifestyle aesthetics,” the brand makes pet food part of a thoughtfully designed home, offering pets a high-quality dining experience every day.
Product highlights
-
Human-grade natural ingredients, quality checked by SGS
SUNNY BUBU’s fresh goat’s milk and meat freeze-dried treats are made with human-grade, whole-food ingredients and 100% pure meat, with no chemical flavorings, preservatives, colorants, or other additives. Every product undergoes rigorous SGS testing, helping avoid unnecessary strain on your pet’s body. -
Advanced freeze-drying technology preserves nutrients
Fresh goat’s milk, meat, and other ingredients are vacuum freeze-dried at low temperatures. This helps retain the ingredients’ aroma and texture as well as more of their natural nutritional value. -
A wide selection for supplemental feeding and rewards
SUNNY BUBU offers highly palatable freeze-dried treats for training rewards, as well as fresh goat’s milk for gentle daily supplementation and appetite support. The range makes it easy for pet parents to choose products based on their pet’s health and feeding needs. -
Clear storage instructions and expiration dates
Product information clearly indicates how to store treats and provides serving reminders, helping preserve their texture and flavor so your pet can enjoy them in good condition. -
Subscriptions for a steady supply and portion control
SUNNY BUBU’s subscription service delivers products regularly each month, helping busy pet parents maintain a steady food supply and manage portions. You won’t have to make a last-minute choice of unsuitable treats because you forgot to restock.
From freeze-dried treats to fresh-food snacks, SUNNY BUBU cares about every bite your pet takes
2. PetsTimes
PetsTimes offers food, health supplements, and everyday pet products. It focuses on simple ingredients and safe use, with formulas developed by nutritionists. Products use high-quality natural ingredients and contain no artificial colorants, flavorings, or preservatives. Functional health products are formulated to support balanced nutrition for pets of different ages, sizes, and needs, helping them stay healthy and energetic.
Beyond everyday food, PetsTimes also offers practical, safe lifestyle products such as cat litter, made according to scientific safety controls. Some products carry domestic and international ISO / HACCP certifications, supporting pets’ quality of life and healthy development.
3. Nu4Pet
Nu4Pet offers customized products based on a pet’s weight. Owners can select the appropriate treats for their pet’s size to help avoid overfeeding while supporting balanced nutrition. The products use natural ingredients and include a variety of herbal ingredients to create distinctive flavors designed to help pets relax. They are healthy yet novel, encouraging pets to try something different.
In addition to staple food, Nu4Pet offers baked meat strips and chunks with a hearty, handmade feel and a satisfying blend of flavor and nutrition. Whether served as part of a daily routine or as a reward, they’re sure to appeal to pets while supporting their health and energy.
4. Doggy Wants
Doggy Wants has a dedicated pet central kitchen certified to both ISO 22000 and HACCP standards. Its manufacturing processes and food safety controls are close to human food standards. Products are mostly made from whole foods, retaining their original appearance and nutrients, making them a good choice for pet parents who want minimally processed food with simple ingredients.
Doggy Wants offers a wide variety of treats, including milkfish, pork lung, and duck tenderloin, so you can rotate flavors based on your pet’s preferences. The range includes low-temperature-dried whole meats and specialty fresh foods. Freeze-drying gives these treats a light, crispy texture without making them too hard, making them gentler on pets with weaker teeth or older pets.
✨ Doggy Wants Official Website
5. LINGO
(Illustrative image / Freepik)
LINGO is founded on the idea that “pets are family,” offering natural, handmade pet products with no chemical additives. The brand aims to keep pets’ diets and everyday essentials simple and worry-free. Beyond treats, LINGO also designs pet accessories that combine style and practicality. Its products have a lifestyle-oriented look and feel, appealing to pet parents who care about home décor as well as function.
LINGO’s treats are made primarily with whole-food ingredients and include vegetable dietary fiber to support nutrition and regular digestion. Their preparation preserves the ingredients’ original flavor and texture, making them highly palatable—even for picky eaters.
6. Meow Servant
Meow Servant emphasizes transparency and science-based pet care. Its product line focuses on treats made with freeze-drying technology, with no added flavorings or preservatives. The brand publishes 20 nutritional test results (see its official website for details), helping pet parents understand the nutrients their pets consume every day.
Among its treats, seafood freeze-dried treats are especially popular. They preserve the ingredients’ original flavor and texture while offering concentrated nutrition in a convenient format. The compact packs are easy to use for everyday feeding or rewards, and convenient to carry when out and about—ideal for pet parents who value ingredient transparency and science-based care.
✨ Meow Servant Official Website
7. Natural 10
Natural 10 draws on the traditional Chinese medicine concept of the five elements, emphasizing a balanced diet of five colors. The brand makes extensive use of ingredients from small Taiwanese farms, bringing nutrition and natural flavor to every meal. Its products have simple ingredient lists and are minimally processed, with as few additives as possible, making it easier for pet parents to know what their pets eat every day. The fresh meat chunks in its treats and staple food are juicy and delicious, and can also help pets get more fluids—especially those who do not like drinking water or need additional hydration.
8. Pet Cook Kitchen
Pet Cook Kitchen specializes in high-quality whole-meat freeze-dried treats and highly palatable staple food. Its products are made using 100% whole-meat freeze-drying technology, with single ingredients and no additives. It selects premium proteins such as raw-grade Norwegian salmon and locally sourced Champagne quail, offering micronutrients not typically found in standard treats. The freeze-dried products can be rehydrated with water for a softer texture, making them suitable even for older pets or those with weaker teeth. They’re healthy and delicious, and make it easier for pet parents to meet their pets’ nutritional needs.
✨ Pet Cook Kitchen Official Website
9. Peperoni
Peperoni is a pet treat brand imported directly from South Korea, specializing in small, bite-sized reward treats. They are softer and chewier than regular jerky, making them easy for puppies and senior dogs to chew.
The treats are about 1 cm in size, making them suitable for food-dispensing toys or behavior training to add an element of fun to playtime. Some formulas include ingredients such as prebiotics, glucosamine, and salmon oil for everyday nutritional support. They give pet parents a convenient range of options to add variety to their pets’ diets and treat them to a new flavor now and then!
10. Camo
(Illustrative image / Freepik)
Camo is a Taiwanese pet treat brand. Its freeze-dried treats are made using freeze-drying technology to preserve the ingredients’ original flavor and nutrients. The brand also offers tasty jerky and dental chews for cats and dogs, making them convenient for everyday use. Its large-pack format offers good value, whether used as everyday treats or between-meal supplements.
👉 Comparison of 10 top pet treat brands:
|
Brand |
Signature products |
Features and highlights |
|
Fresh goat’s milk, whole-meat freeze-dried treats |
Human-grade ingredients and high nutrient retention. Subscriptions provide a steady supply and make portion control convenient. |
|
|
Natural meat treats, supplements |
Nutritionist-formulated products with natural ingredients and no additives; ISO / HACCP certifications support food safety. |
|
|
Baked meat strips, chunks |
Herbal ingredients to help pets relax and customized portion packs. Handmade texture makes these treats ideal for everyday rewards. |
|
|
Dried whole meat, freeze-dried fresh food |
Made in a dual-certified central kitchen. Low-temperature drying preserves the ingredients’ original qualities, with a wide range of flavors. |
|
|
Whole meat, vegetable-and-fiber treats |
Natural, handmade products with no chemical additives, combining high palatability with lifestyle-oriented design. |
|
|
Seafood freeze-dried treats |
Publishes 20 nutritional test results and promotes science-based pet care. Packaging is convenient to carry. |
|
|
Fresh meat chunk treats |
Inspired by the five elements and five colors of traditional Chinese medicine. Juicy fresh meat chunks can also help pets get more fluids. |
|
|
Whole-meat freeze-dried treats, salmon treats |
Made with high-quality whole meat. Soft texture and rich in micronutrients; can be rehydrated with water before feeding. |
|
|
Small training treats |
Small pieces with a chewy texture, ideal for training or use with food-dispensing toys to make play more engaging. |
|
|
Freeze-dried treats, jerky, dental chews |
A local Taiwanese brand offering large, good-value packs for everyday treats and between-meal supplements. |
III. How Much Should Your Pet Eat? What Is a Subscription? Pet Treat FAQs
Pet treats may be delicious and tempting, but many pet parents wonder how much to give and how to feed them healthily. Below, we answer some common questions about serving sizes, feeding tips, dental benefits, and pet treat subscriptions, so you can treat your pet with confidence!
Q1: How much should my pet eat?
The American Animal Hospital Association AAHA feeding guidelines include the “10% rule” for pet treats: the total calories your pet gets from treats each day should not exceed 10% of their daily calorie needs. If your pet has a more active day of training or play and gets more treats than usual, reduce the portion of their main food accordingly to avoid a long-term calorie surplus that could lead to obesity or metabolic strain.
To estimate your pet’s daily calorie needs more precisely, use the following formulas:
-
Daily calorie needs = RER × DER (lifestyle factor)
-
RER (resting energy requirement) = (body weight in kg × 30) + 70
- DER varies according to your pet’s age, neuter status, activity level, and physiological condition. The following are reference factors for dogs and cats:
🐶 Dog DER factors:
|
Dog’s condition |
Recommended factor |
|
Adult dog (neutered) |
1.6 |
|
Adult dog (not neutered) |
1.8 |
|
Needs weight loss or has a low activity level |
1.0–1.2 |
|
Nursing puppy (under 4 months) |
3.0 |
|
Weaning puppy (4–8 months) |
2.5 |
|
Puppy (8–12 months) |
1.8–2.0 |
|
Senior dog |
1.2–1.4 |
🐱 Cat DER factors:
|
Cat’s condition |
Recommended factor |
|
Adult cat (neutered) |
1.2 |
|
Adult cat (not neutered) |
1.4 |
|
Needs weight loss or has a low activity level |
0.8–1.0 |
|
Kitten (not neutered) |
2.5 |
|
Kitten (neutered) |
1.2–1.5 |
|
Senior cat |
1.1 |
If calorie calculations feel too complicated, you can also assess your pet’s body condition more directly. A pet at a healthy weight should have ribs that are easy to feel when gently touched, but not visibly protruding. If you can no longer feel the outline of the ribs because your pet has been eating too many treats, it may be time to adjust their meal portions.
✨ This is general guidance only. If you have concerns, consult a veterinarian or nutritionist for advice.
Q2: What are some tips for feeding pet treats?
These 3 simple feeding tips can help strengthen your bond with your pet and make treats a valuable training and interactive tool!
1. Break treats into small pieces
Rather than giving a whole strip or chunk, cut treats into smaller pieces to provide more rewards and reduce the risk of choking if your pet eats too quickly.
2. Time rewards carefully
Give your pet a treat within 3 seconds of a desired behavior to clearly establish the connection “good behavior = reward” and improve training results.
3. Play hide-and-seek with treats
Put treats in a snuffle mat or food-dispensing toy so your pet can work their mind while searching for food. This not only helps burn off energy but may also reduce destructive behavior caused by boredom.
✨ Tip: Remember to keep treats fresh. Pay attention to storage instructions and the recommended time to use them after opening. Prevent moisture, oxidation, and spoilage, which could affect your pet’s digestive health.
Q3: Can hard jerky treats help clean my pet’s teeth?
Harder jerky or low-temperature baked meat strips can indeed create some friction during chewing, helping to scrape off some surface tartar, but the effect is limited and cannot replace brushing teeth.
For more effective oral care, we recommend choosing professional dental chews designed for the oral structure and chewing habits of dogs and cats (such as with bumps, grooves, irregular or rotating structures, etc.) and proven to reduce plaque, while pairing them with daily brushing to truly protect your pet's oral health.
Q4: What should I do if my pet refuses to eat their regular meal after having a treat?
Because treats are usually much more aromatic and palatable than regular food, pets can easily become picky, thinking that "if they don't eat the kibble, they will wait for something tastier." To improve this, pet parents can try the following:
-
Establish a feeding ritual: Stick to a fixed order of "regular meal first, then a reward." If the regular meal is left for 15–20 minutes and still hasn't been eaten, pick it up and do not offer any treats during that time.
-
Incorporate treats into the meal: Crush the treat and mix it into the kibble to use its natural aroma to enhance the appeal of the regular food.
- Reduce casual treat-feeding: Use treats only for training and interaction to maintain their rarity, preventing your pet from developing a habit of constantly begging for them.
Q5: What is a pet treat subscription, and what are its benefits?
A pet treat subscription is a regular delivery service where pet parents can receive a monthly selection of carefully curated dog or cat treats and toys from the platform after signing up. There are 5 main advantages to the subscription model:
- You don't have to worry about suddenly running out of treats or finding the time and energy to make an emergency purchase, eliminating the anxiety of running out of supplies.
- The subscription is delivered monthly, avoiding storing too much at once and helping to maintain the freshness of the treats.
- It saves pet parents the hassle of repeatedly comparing prices, placing orders, and paying shipping fees, reducing the time and cost of choosing and purchasing.
- It helps manage treat quantities, making it easier to control your pet's monthly treat intake.
- The packages occasionally include surprise gifts, giving your pet something to look forward to every month.
IV. Natural Pet Treat Recommendations: SUNNY BUBU Subscription Treat Selection
For pet parents who prioritize their pet's health, choosing a safe and reliable pet treat brand and store is very important. SUNNY BUBU's freeze-dried meat products are carefully selected from 100% human-grade ingredients. The production process does not add flavorings, preservatives, or artificial colors, and all products have passed SGS testing, ensuring that every bite is safe and natural.
(1) SUNNY BUBU Pet Treat Flavors
✨ Learn more: SUNNY BUBU [100% Natural Freeze-Dried Meat] Serving and Storage Instructions, Full Product Nutritional Information Table
(2) SUNNY BUBU Subscription Plans
【Classic Single-Item 3-Pack Stock-Up Set】
This option allows you to restock 3 large bags of your pet's favorite flavor at once. With ample quantity and scheduled delivery, you won't have to worry about running out of supplies. It is the designated essential plan for picky pets and loyal fans!
- 📦 Popular Single-Item Choices:
- 3-Pack High-Protein Fresh Chicken Fillet
- 3-Pack Thick-Cut Beef Fillet Strips
- 3-Pack Diced Beef
- 3-Pack Milkfish Fillet Strips
- 3-Pack Spanish Mackerel Fillet Strips
- 3-Pack Low-Fat Pure Venison (Hypoallergenic Choice)
- 3-Pack Tender Duck Breast (Hypoallergenic Choice)
- 3-Pack Best-Selling Horse Mackerel
- 🚚 Shipping Offer: Free Shipping Throughout Taiwan (Available for both home delivery and pickup).
- 💡 Suitable For: Pets that prefer a specific protein source, picky eaters, or smart pet owners who have specific food allergies (such as preferring hypoallergenic venison or duck) and need to precisely avoid allergens.
- 💰 Prices Vary by Item. VisitSUNNY BUBU [Subscription Section] to learn the prices of each item.
In addition to the 3-Bag Plan for Specific Flavors, SUNNY BUBU Offers Even More Variety!
If your pet likes trying new things and you want to restock a variety of protein sources at once, you can also purchase the carefully curated [Theme-Selected Freeze-Dried Prepared Food Combination] from SUNNY BUBU, which includes high-quality freeze-dried prepared foods such as poultry, game meat, and seafood. For pet parents who love surprises and rich experiences, please look forward to the upcoming [Pet Theme Surprise Box], which will include not only a variety of treats and daily essentials but also monthly theme-limited items, creating an unparalleled surprise experience for you and your pet!
📣 To Learn More About Plan Details or the Latest Product Information, Please Contact Our Official Line@ Customer Service or Keep Following Our New Product News!
Subscribe to SUNNY BUBU for Continuous Nutrition and Happiness Every Day!
✨ Further Reading:
- Pet Goat Milk: A Lifesaver for Pets with "Glass Stomachs"! Complete Guide to Choosing and Serving
- 5 Types of Dog Diarrhea Stool! Emergency Treatment and Daily Care Methods Explained
References: